We developed the NewsCred Methodology through our work with the world’s best brands. In order to achieve success, five foundational components must exist in every content marketing program. Learn more about each, then put them into practice.
Whitepaper by John O'NeilMay 10, 2017
There’s a clear connection between content and business results. But while technology can help marketers track the customer journey, the sheer amount of data involved can make it challenging for all but the most sophisticated marketers to do so.
In this whitepaper, we share the NewsCred Methodology, created through our work with the world’s leading brands.
We’ve found that in order to achieve success, there are foundational components that must exist in every content marketing program. Our proprietary framework breaks down these components into five distinct, yet linked elements:
The specific details, tactics, and success metrics will, of course, be unique to your organization. But by following our methodology, you’ll learn what works best for your brand and be able to measure positive business impact.