As the landscape has changed for marketers (e.g. expectations to be growth-drivers, budget scrutiny, CMO turnover, etc.), so too have the challenges of orchestrating successful campaigns. And although we’ve tried to adopt various tools to mask operational inefficiencies, this has only created more complexities — contributing to internal misalignment and as a result, disconnected external experiences.
Enter the redefined content marketing platform. In a next-gen marketing tech stack, the use case of a CMP should no longer be tied solely to managing content creation.
Join us for a webinar on January 29 at 12 PM EST to learn more about the evolving role of a CMP, led by NewsCred’s CEO, Shafqat Islam, who will be joined by special guest and SiriusDecisions analyst, Christine Polewarcyzk.
- The role of a CMP in unifying the marketing technology stack
- The core and extended capabilities marketers should be looking for (and expect) in a CMP
- Best practices for marketers to ensure successful CMP deployment, adoption, and ROI as part of their overall digital transformation
Originally published on Oct 28, 2019 11:00 AM