Google Analytics provides very powerful analytics tools right out of the box. however, most marketers are not familiar enough with that those tools can do, and are therefore not using them to their full advantage.
Customizing GA to your hub architecture and business goals are essential first steps to measuring the success of your content. Failure to do this results in not just bad data, which will impact your ability to strategize correctly, but will also make you miss out on one of the easiest and more impactful methods of tracking ROI metrics that your CMO will really respond to.
NewsCred’s Liam Moroney, Demand Generation Manager, takes you through part 1 of this 2 part webinar series. Here, he addresses the ideal setup for your website and Google Analytics that will result in cleaner data, making it easier to access and report in a meaningful way.