WEBINAR: Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 2)
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Measurement

WEBINAR: Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 2)

NewsCred's Liam Moroney, Demand Generation Manager, takes you through part 2 of this 2 part webinar series. In this webinar, he addresses how to set up goals in Google Analytics to gain deeper insights into what is and is not working in your content marketing. From there, he details how to use that data to make it actionable, and report this data in a way that will resonate with your colleagues and marketing leaders.

Webinar by Liam MoroneyNovember 15, 2016

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In this collection 1 Webinar / 45 Minutes

Google Analytics offers a number of powerful tools that can help marketers determine the ROI of their content marketing. However, marketers first need to customize Google Analytics and know what metrics to dig into to get the cleanest, most actionable data.

In Part 2 of this two-part webinar, NewsCred’s Liam Moroney, Demand Generation Manager, takes you through how to do so. He addresses how to set up goals in Google Analytics to gain deeper insights into what is and is not working in your content marketing. From there, he details how to use that data to make it actionable, and report it in a way that will resonate with your colleagues and marketing leaders.

 

Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 2) by NewsCred


And in case you missed it or need a refresher, watch Part 1 of the webinar.

 

This webinar was presented by Liam Moroney, NewsCred’s Demand Generation Manager. 

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