Tuesday, November 8th, 1pm EST
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Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
Join NewsCred on November 8th for the second installment of our Google Analytics webinar series focusing on content marketing conversions.
In part 1 of this 2-part series, NewsCred’s demand generation manager Liam Moroney outlined how to set up your web traffic correctly, and the major steps in setting up basic content conversion goals. In this second webinar, Liam will take a deeper dive into the reporting of these goals to focus on actionable insights.
You’ll learn how to determine which channels and timeframes convert into goals and at what rates, understand how to action on your most effective channels or segments, build custom segments based on your ideal audience for advanced reporting, and create customized reports and dashboards to pull up complex information in a reportable and repeatable way.
Demand Generation Manager
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