It’s time for today’s marketing organizations to make a choice: continue delivering siloed, one-off campaigns with fragmented messaging, ultimately falling below the standard to which consumers now hold them, or adopt integrated, omnichannel campaigns that include a series of unified touchpoints, leading consumers through the ever-complicated customer journey.
The obvious choice is to start implementing integrated campaigns. And you may think that your marketing organization already is — but are they just multichannel campaigns or are they truly integrated? Watch now to hear from our VP, Strategy + Creative Services, Lieu Pham, and our Director of Product Marketing, Anthony Aiosa, on best practices for planning, architecting, and executing integrated campaigns.
You’ll walk away with a deeper understanding of:
- Why brands should be investing in integrated campaigns
- What makes a campaign truly integrated
- NewsCred’s approach to integrated campaigns from planning to execution
Originally published on Jun 10, 2019 7:00 PM