Sixty percent of marketers say their biggest challenge is proving ROI on their content. If you’re among the marketers looking to measure the business value of your content marketing, start with Google Analytics. By customizing your Google Analytics instance, you’ll be able to measure content marketing conversions – and use that data to get budget and support for your program.
Here’s an overview of how to get started:
Originally published on Sep 29, 2016 10:00 AM