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Strategy Content Marketing and Marketing Automation: How Content Strategy Depends on and Benefits Demand Generation

Marketing automation platforms have become core pieces of technology for most B2C and B2B companies. These powerful software tools (Marketo and Eloqua, for example) allow marketers to score leads and nurture databases of them through regularly scheduled email sends. For many years, marketing automation platforms were complex, costly, and required dedicated resources. They were only available to […]

Liam Moroney | January 10, 2018

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