Marketers – especially content marketers – have seen countless changes in the past years.
They’re not only tasked with keeping up with the latest technology, but also leveraging it to produce memorable, relevant, and informative content for their audiences – and proving the value of that content.
It’s a tall order.
So how does one consistently produce quality content, remain true to brand identity, and see ROI?
This year’s theme is “The Marketing Revolution.” We’ll be celebrating the fearless marketers who marry content, storytelling, and technology to achieve great success for their brands.
Content marketing leaders from L’Oreal, National Geographic, BNY Mellon, HPE, Spotify, and more will take the stage and share the risks they took, challenges they overcame, and successes they achieved. They’ll speak to how they negotiated buy-in and built internal support for their content efforts. And they’ll share how they measure the value their content drives, through brand equity, customer loyalty, and revenue.
This year’s summit promises to be our best yet! It’ll be a more intimate event that’ll give attendees the unique opportunity to learn directly from the world’s best brands.
Because that’s what #ThinkContent is all about – our summit is an extension of our content.
In addition, NewsCred will be sharing an exciting company revolution of our own, one that reflects our increased focus on analytics and an insights-driven product roadmap.
We can’t wait to share the day with you!
Full details are below:
When: Wednesday, May 10th, 2017
Where: Spring Studios, located at 50 Varick Street in New York City
Time: Doors open at 9 a.m. Programming will begin at 9:45 a.m. and will last until 5 p.m.
Speakers will include:
William Barrett, Global Head of Digital Experience, BNY Mellon
Jessica Hauff, Vice President, Digital Marketing, L’Oreal USA
Javier Boix, Senior Director, Storylab, AbbVie
Jill Cress, Chief Marketing Officer, National Geographic
Marcel Santelli, Global Head of Publishing, HPE
Aniko Delaney, Global Head of Corporate Marketing, BNY Mellon
Seth Farbman, Chief Marketing Officer, Spotify
Clay Hausmann, Chief Marketing Officer, Aktana
Shafqat Islam, Co-founder and CEO, NewsCred
Ben Lerer, Managing Partner, Lerer Hippeau Ventures; Co-founder and CEO, Thrillist Media
Margaret Magnarelli, Managing Editor, Content; Senior Director, Marketing, Monster
Benjamin Meents, Vice-president, Corporate Marketing and Brand, Optum
Howard Pyle, SVP Customer Experience & Design, MetLife
Andrew Steinthal, Co-founder, The Infatuation
Frank Thomas, Director, Content Strategy and Content Marketing, Adidas
Check out our website where we’ll continue to share updates, and register today!
Nikki Katzur is NewsCred’s Event Marketing Manager.
Originally published on Apr 13, 2017 4:00 PM, updated May 11, 2017