#ThinkContent Summit 2016
Tribeca Film Festival + NewsCred: Disruptive Innovation – Breaking Into New Channels and Audiences with Compelling Content
Fireside chat featuring:
- Craig Hatkoff, Co-founder, Tribeca Film Festival
- Shafqat Islam, Co-founder and CEO, NewsCred
In a world where cross-channel content production is just taking off, the Tribeca Film Festival recognized this opportunity in 2002 to really highlight the power of storytelling through film. Now, 14 successful years later, the festival is also exploring successes in branded content and content marketing as well as recognizing industry pioneers through their Disruptive Innovation Awards.
Disruptive Innovation: Breaking into new channels and audiences with compelling content by NewsCred
B2C Panel: How We Innovate – Challenging the Status Quo to Disrupt Industries and Ways of Working
Panel discussion featuring:
- Eric Toda, Airbnb
- Lauren Drell, Sweetgreen
- Mikaela Flynn, Uber
- Greg Fitzgerald, Blue Apron
- Marty Swank, Adweek [Moderator]
The best brands and companies are those who are constantly evolving, innovating and disrupting the status quo. Being able to act in a nimble manner and react with agility and creativity is what has set these brands apart. We’ll learn from these leaders who are not only disrupting their industries, but also disrupting communication channels in the way that they communicate with their audiences via compelling and relevant content.
Pricenomics: Backed with Data – How We Can Use Data to Create Compelling Content
Keynote featuring Rohin Dhar, Founder and CEO, Priceonomics
Great content marketing is often equated to great storytelling. But often times, the best content is backed by strong data. In this session, we’ll explore how you can use data to move your content from good to great and how data can propel content to spread across channels.
NewsCred: The Future of Content Marketing
Keynote featuring Shafqat Islam, Co-founder and CEO, NewsCred
NewsCred: Content Marketing Enlightenment – Finding Success with Content
Keynote featuring Alex Cheeseman, Head of Global Marketing Solutions, NewsCred
If content marketing truly is the fastest growing trend in digital, why are we failing to see meaningful budgets being allocated? What can marketers do to ensure success? This session will walk marketers through the playbook on how to be the best content marketer possible.
Content Marketing Enlightenment: Finding Success with Content by NewsCred
The New York Times: Church, State, and the Future of VR – How the New York Times is Advancing Virtual Reality for Readers and Advertisers
Keynote featuring Adam Aston, The New York Times
In this session, we will hear – and see – how a legacy news brand has embraced a nascent technology and delivered a growing mix of experiences to readers, advertisers, and spurred the growth of VR in the process.
Church, State, and the Future of VR: How The New York Times is Advancing Virtual Reality for Readers and Advertisers by NewsCred
Google: Innovation Applied to B2B Content Marketing
Keynote featuring Veronique Lafargue, Google
When it comes to storytelling, even the best analytics can’t always divulge what will appeal to a customer’s emotional journey. For that, we need human insight – and a great system. Discover the journey of creating B2B content for Google Apps for Work, leveraging Google 3-part recipe for innovation.
Innovation Applied to B2B Content Marketing by NewsCred
B2B Panel: How We Communicate – Using Content to Effectively Reach a B2B Audience
Panel discussion featuring:
- Brian Becker, JPMorgan Chase
- Camille Ricketts, First Round Capital
- Cameron Potts, Deluxe
- Bill Morrison, Emerson
Samantha Jayne: Reaching a New Generation – How to Effectively Use Content to Capture the Attention of Millennials, From a Millennial
Keynote featuring Samantha Jayne, actress, author, and comedian
Marketers have been trying to figure out the secret to connecting with Millennials for years now. Hearing from a millennial who figured out not only how to reach her generation, but how to use multiple channels and formats to capture their attention. With over 10 million video views of “Mom Talk” and 100K followers on Instagram, Samantha will show us how to use humor, wit and comedy to engage.
Reaching a New Generation: How to Effectively Use Content to Capture the Attention of Millennials, from a Millennial. by NewsCred
Unilever: Case Study – How Unilever Has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty
Keynote featuring Rob Candelino, Unilever
Few brands have successfully leveraged the potential of content marketing to reach their audience. For a legacy CPG brand, like Dove, to have done this consistently over the years, has raised the bar for all marketers across industries and markets. We’ll hear how Dove has used content to reach a new audience, increase brand awareness and shift perceptions – including their most recent brand campaign.
How Unilever Has Mastered the Art of Storytelling to Capture our Hearts and Brand Loyalty by NewsCred
