Business leaders today are under pressure.
I see it every day in my work with our customers, B2B and B2C marketers from Fortune 500 brands.
Our clients, regardless of industry, are all dealing with disruption. Digital has changed how people connect, communicate, travel, and make purchasing decisions. Direct-to-consumer brands are shaking up retail and e-commerce by bypassing traditional channels (major media outlets and chain stores) to reach audiences through social and digital channels. Voice-enabled devices are becoming mainstream, leading brands to start distributing content on Amazon Echo and Google Home. And all consumers increasingly expect personalized experiences when engaging with companies.
In this fragmented landscape, it’s become harder for us to reach and forge meaningful bonds with our audiences.
Yet, the most visionary leaders are rising to the challenge. Those that are winning are combining creativity and technology to capture and hold people’s attention in a way that feels relevant, helpful, inspiring, and deeply personal.
And it all starts with content.
Content marketing has been proven to help marketers drive measurable business results, from brand awareness and loyalty, to leads, to revenue. Given that success record and the need for a holistic customer experience, it’s no wonder that content has become an integral part of how business units – outside of marketing – are engaging with their audiences.
Sales teams are using content to broaden their brands’ influence to increase deals. Account teams are leveraging content to convert customers into avid evangelists. Human resources departments are creating content to foster an employee culture that’s diverse, inclusive, and innovative. Public relations professionals are thinking like publishers to package their messages in creative formats and drive increased press coverage.
All have a profound impact on the business.
As we see the value of content growing as an important strategic asset, and as more of our clients invest in content in exciting ways across their organizations, we knew we had to tell the story. That’s why we’ve made this year’s theme of our annual summit: “ThinkContent: Transform Business.”
ThinkContent is NewsCred’s annual, invitation-only gathering of 300+ senior-level marketers from the world’s leading brands. We bring them together to share, network, and learn. Join us for a day of thought-provoking and informative sessions, and come away inspired by the role of content in transforming business.
When: Wednesday, June 6, 2018
Where: Conrad New York
Time: 9 a.m. – 5 p.m. ET
Speakers and agenda to be revealed soon.
Lisa Kalsheur is NewsCred’s SVP of Marketing.
Originally published on Apr 16, 2018 10:00 AM, updated Jun 7, 2018