[WATCH NOW] ThinkContent London 2017 Videos + Presentations
Industry Leaders

[WATCH NOW] ThinkContent London 2017 Videos + Presentations

At ThinkContent London 2017, our speakers – from top brands including Cisco, HP, Sage, and Guinness World Records – shared hard-won wisdom and countless valuable, tactical tips that we can all use to improve our programs. Watch full-length videos of the sessions and view the presentation decks here.

Video by NewsCredNovember 28, 2017

9 videos / 4 hours

Record-Breaking Content: How Guinness World Records Adapted Its Publishing Model for a Content- and Digital-first World

Samantha Fay, SVP Global Brand Strategy, Guinness World Records

Leading a Digital Transformation with Content: How to Create a Successful Content Strategy that Aligns to Business Objectives and Delivers ROI

Neil Morgan, EVP Digital Marketing, Sage

The Science of Content Marketing: How to Create Predictable Revenue in the Performance Era

Shafqat Islam, CEO, NewsCred

The Marketing Transformation: How Companies Are Prioritizing Customer Advocacy by Leveraging the Power of Content Marketing

Emma Roffey, Marketing Director EMEAR, Cisco

The Evolution of an Imperfect Content Program: How to Adjust Your Content Strategy and Measurement Approach to Survive the Next Quarter

George Webster, EMEA Content Marketing Lead, HP

Client Stories: Demonstrating the Impact Content Marketing Can Have on Your Business’ Growth and Success

Neil Barlow, Enterprise B2B Sales Director, NewsCred 

Amplifying Content: Tactical Best Practices to Skyrocket Your Content Program Results

Steve Rayson, Co-Owner, BuzzSumo

From Conception to Performance: 10 Actionable Ways to Gain the Most Value from Your Content

Jack Dyson, ‎Global Head of Content Strategy, SAP Hybris

Michael Mischker, Global Vice President Digital Marketing, SAP Hybris

The Right Content, the Right Place, the Right Time: How Monster Evolved and Digitized Content to Grow with Its Consumer

Andrew Warner, Chief Marketing Officer, Monster; Moderator: Jeremy King, CEO, Festival of Media and M&M Global


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