In November, 300 enterprise marketers and 11 expert speakers gathered in central London for our international #ThinkContent event. In these videos you'll find tactical knowledge and inspiration on selling content internally, using content as a recruiting tool, mastering a cross-regional strategy, connecting with millennials, and much, much more.
Video by Marcus StollDecember 6, 2016
Tom Goodwin, EVP & Head of Innovation at Zenith, highlights where media and consumption is heading and how that will influence the way that content is created and consumed for years to come.
Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric, talks about how to launch an effective content marketing program using the hub and spoke model: a centralised team creating the general guiding principles and local boards and teams to modify and customise that content for a particular region.
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
Graham MacFadyen, Head of Digital and Marketing Operations at The British Library, and Shafqat Islam, CEO and Co-founder at NewsCred, discuss content management, strategy, and distribution best practices on a small budget with big impact. Learn how you can apply learnings from one of the most beloved UK institutions to your team.
Alex Cheeseman, Global Head of Strategy at NewsCred, discusses the elusive ‘holy grail’ of content and how you can define it and find it for your business.
Hussain Manawer, YouTuber/poet/mental health spokesman/future astronaut, talks about how brands can better create and use content to connect with the most powerful generation of all time: millennials.
Jo Moore, Worldwide Executive Brand Director at Lenovo, shares Lenovo’s learnings from their recent rebranding efforts that led to Lenovo being named one of the top worldwide brands and ushering in a new era of creativity.
Jason Miller, Global Content Marketing Lead at LinkedIn, shares his best practices from working with the world’s largest brands across LinkedIn’s platform.