We’re calling it: 2019 will be the year of integrated marketing — possible more than ever with technology — and operational efficiency will become part of the executive mandate. Brands need to deliver a powerful, unified customer experience, and that starts by rethinking how marketing teams work together.
The goal of integrated marketing is to increase operational efficiency and drive performance by unifying marketing teams; if you’re really serious about integrated marketing, you need to shift your organization from a culture of competition to a culture of collaboration.
To help you get started, NewsCred’s head of strategy and creative services, Lieu Pham, designed this free webinar on building a more effective marketing organization. She discusses the key integrated marketing priorities for enterprise organizations and give you the tools to assess your own teams.
Webinar summary: We’ll cover why you need to adopt an integrated marketing model, how to assess your current operation, and exactly what you need to know to get started building.
Originally published on Aug 17, 2018 7:07 PM, updated Jun 23, 2019