With more than 1,000 content marketers and communication professionals at NewsCred’s 4th annual #ThinkContent conference, is it any surprise that attendees used Twitter, Instagram, Facebook, and Snapchat to beam out bits of bytes all day? Meltwater’s content team attended the conference and took a lot of notes. We also turned on our own social listening tools to zero in on key takeaways and trends.
As the conference focus shifted back and forth from solving everyday challenges to keeping alert to new trends, certain words bubbled to the surface over and over again: PR, VR, storytelling, empathy, sharing, research, creativity, email, and social media. The common denominator? As Samantha Jayne of Quarter Life Poetry said when explaining her commitment to authenticity: “[I knew that] sharing will come. It will be an impulse. I knew [my Instagram followers] could see through my bullshit easily. I had to do something to further engage with them.” This statement echoes the theme of many of her fellow speakers (from Airbnb, Virgin, Google, Instagram, Sweetgreen, Deluxe, First Round Capital, Unilever, JPMorgan Chase, and The New York Times) looking to connect with the audience in innovative and authentic ways.
Here’s some of what we learned.
This article originally appeared on the Meltwater blog by Mai Le and Yariv Rabinovitch. Full disclosure, Meltwater is a NewsCred customer.