SlideShare Presentations: #ThinkContent 2017
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SlideShares: #ThinkContent 2017

On May 10th, more than 500 marketers from the world's best brands gathered in New York for #ThinkContent 2017. This year's theme was "The Marketing Revolution." We celebrated the fearless marketers who marry content, storytelling, and technology to achieve great success for their brands. See their presentations here.

Presentation by NewsCredMay 11, 2017

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In this collection 7 presentations / 25 minutes

On May 10th, more than 500 marketers from the world’s best brands gathered in New York for #ThinkContent 2017.

This year’s theme was “The Marketing Revolution.” We celebrated the fearless marketers who marry content, storytelling, and technology to achieve great success for their brands.

#ThinkContent speakers hailed from top brands, including National Geographic, adidas, Spotify, BNY Mellon, and more. See their presentations below.

Content Marketing in the Performance Era

NewsCred Co-founder and CEO Shafqat Islam on how we’ve reached a content marketing era where we can create exceptional content and measure its impact on our businesses.

Content Marketing in the Performance Era: NewsCred’s Shafqat Islam from NewsCred

 

The Marketing Revolution

Jill Cress, Chief Marketing Officer, National Geographic, on how the storied brand has used technology and innovation to remain a marketing leader in the digital age. 

The Marketing Revolution: National Geographic by NewsCred

 

Creating Content for Community and Culture

Frank Thomas, adidas’ Director of Content Strategy and Content Marketing, on how the company uses content marketing to build its brand and recruit top talent.

Creating Content for Community and Culture: adidas by NewsCred

 

The Art of Data

Seth Farbman, Chief Marketing Officer of Spotify, on leveraging anonymized user data to create compelling, engaging, and deeply personal content marketing.

The Art of Data: Spotify by NewsCred

 

Short Stories: The Science of Storytelling 

Short Story:

BNY Mellon’s Aniko Delaney, Global Head of Corporate Marketing, on leveraging the bank’s rich history and connection with Alexander Hamilton to launch a successful content marketing campaign.

 

 

 

 

Short Story:

Clay Hausmann, CMO, Aktana, on using screenwriting techniques to create more effective content marketing.

 

 

 

 

Short Story:

The Infatuation’s Andrew Steinthal, Co-founder and CRO, and Chris Stang, Co-founder and CEO, on how they used authenticity and credibility to build a brand beloved by millions.

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