London! We’re excited to be joining you at SiriusDecisions 2018 Summit Europe (October 3 + 4).
NewsCred made the decision to attend and sponsor SiriusDecisions 2018 Summit Europe because we believe this will be a transformative 12 months for B-to-B organizations and content marketers can help lead this transformation. We’ve written extensively about this mandate for organizational transformation — siloed content marketers integrating with the rest of their organization to create collaborative, cross-functional marketing teams that deliver great content experiences.
So it was exciting to validate this prediction with what Christine Polewarczyk, Service Director of Content Strategy and Operations at SiriusDecisions, points out: “B-to-b content engines aren’t keeping pace with the increasing strategic and operational demands of internal stakeholders and external audiences. This year’s Content Strategy and Operations track [at SiriusDecisions] will arm marketing executives and content leaders with the industry benchmarks, models and best-in-class peer examples they need to start transforming their content engines from constant challenges into competitive differentiators.”
We also predict that technology is going to be the catalyst for unifying teams and resolving problems that were pain points for marketing organizations in the past. Technology is a core part of our new ADEPT framework for integrated marketing maturity; at large, global organizations, martech should offer a clear line of sight into operational activities and measure both campaign and operational performance. Jeff Clark, Research Director at SiriusDecisions, will be leading a session that speaks to this prediction, highlighting that “technology remains a critical element to scaling marketing efforts by automating key processes and increasing efficiency.”
Visit NewsCred at SiriusDecisions 2018 Summit Europe at booth #18 — stop by to learn more about our new integrated marketing methodology and technology solutions.
Marie DiDominica is the Director of Customer Marketing at NewsCred.