Developing a measurement framework is a necessary step for proving the value of your content marketing program. This framework provides not only a clear road map toward measuring program ROI, but it also helps you define every step of that road map through KPIs, technologies, and dependencies.
For a step-by-step guide on how to fill out the template, read “Measurement Framework: How to Document Content Marketing ROI.” Then, download and start filling out the template below:
PowerPoint measurement framework template
Liam Moroney is NewsCred’s Director of Analytics.
