As we continue to invest in and grow our international business, we are excited to announce our entrance into the French market. Off the back of our recent funding, and the continued success of our London office, we are now focusing on helping marketers across mainland Europe, starting with a strategic investment in France.
Since first opening our London office in 2013, we’ve grown our team to over 25 people across pre- and post-sale functions to support our multiple EMEA customers. Because of the tremendous European growth we’ve seen, we’re now expanding our reach to have a larger presence in the broader EMEA region. We have several long-time customers in France and now is the opportune time for us to invest in and establish ourselves in the French market. And having been named the leading content marketing platform in Gartner’s Magic Quadrant for Content Marketing Platforms for the second consecutive year, I have no doubt that we will see continued success in our efforts across EMEA.
France presents itself as a unique opportunity for NewsCred. As a major contributor to the European and global economy, and being at the centre of a burgeoning start-up scene (particularly in tech), this investment is a natural next step for us. In addition, we also have long-standing partnerships with French customers, agencies, and brands, which gives us an extra edge as we enter the market full-force.
Most importantly, we see a real opportunity within the French (and overall EMEA) martech industry. Marketing maturity across the biggest French brands is at an all-time high, and we believe (read: know) that our content marketing platform and our content creation and strategic services can unleash the potential of their marketing teams to create even bigger and more powerful campaigns that drive business results.
We look forward to this new investment for our existing customers and building further relationships throughout France very soon.
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