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Within the last five years, the content marketing industry has experienced incredible change. Historically, success has been defined and measured by pageviews, vanity brand metrics, engagement, and attention time. While these metrics are important, they do little to drive business action that ties content marketing to ROI. The time is now for marketers to force change […]
Business leaders today are under pressure. I see it every day in my work with our customers, B2B and B2C marketers from Fortune 500 brands. Our clients, regardless of industry, are all dealing with disruption. Digital has changed how people connect, communicate, travel, and make purchasing decisions. Direct-to-consumer brands are shaking up retail and e-commerce […]
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