It’s that time of year — summer vacations are coming to an end and CMW is quickly approaching. We’re excited to be back again this year as a platinum sponsor, and to emphasize our vision of integrating the marketing organization and building a “Team of Teams.”
If you’re a CMW veteran, you’ll know where to get your coffee (NewsCred’s booth — which is 407 this year). But here are some other reasons for veterans and newbies alike to visit our booth, meet our team, and sit in on our CEO’s speaking session. (And did we mention coffee?)
There’s a shift happening in content marketing
It’s fitting that the theme of this year’s CMW is “Amaze Your Audience.” Consumers have high expectations, and fragmented content experiences just won’t cut it these days. In fact, according to Salesforce’s “State of the Connected Customer” report, 67% of customers say their standard of a “good experience” is higher than it has ever been. So it’s essential to have a united marketing org based on transparency, visibility, and collaboration in order to ensure consistent messaging across campaigns that span a variety of channels. Long gone are the days where marketers work only within their section of the marketing org — teams have to collaborate in order to create the strong, omnichannel experience that consumers have come to expect.
Our CEO, Shafqat Islam, will be taking a deep dive into this transformative shift, why it matters, and how content marketers can embrace this approach while remaining the modern marketing heroes that they are. Don’t miss his session — Ushering in the Era of Integrated Marketing: How (and Why) Content Teams Can Drive Organizational Transformation — taking place on Thursday, September 5, at 1:45 pm in Room 1.
Solutions are in order
Yes, it is true that the marketing landscape is changing. And yes, it is true that change can be difficult — but it doesn’t have to be. You didn’t think we would advocate for organizational change without having a solution, did you?
By enlisting the help of a content marketing platform that has content creation, in-depth analytics, and campaign management capabilities your marketing organization can easily make the transition to being an integrated team that creates and disseminates top-notch content with consistent brand messaging. Stop by our booth (#407) for a demo and to talk to one of our experts about how NewsCred’s award-winning content marketing platform can help your team to: collaborate, work efficiently, and manage campaigns throughout their entire lifecycle — from ideation to measurement.
Pro tip: If you want to get ahead of the game, book a time now to avoid the lines at our booth and ensure you get to speak with one of our knowledgable experts about how NewsCred’s CMP can help your marketing organization.
We have the goods
One word — coffee.
Originally published on Aug 13, 2019 11:00 AM, updated Aug 16, 2019