Join Us at Content Marketing World 2017!

Join Us at Content Marketing World 2017!

by Nikki Katzur

4 minute read

Welcome to the performance era of content marketing.”

That’s what we’ve been saying since #ThinkContent NYC, and that message is truer than ever. From September 5-8, NewsCred will be at Content Marketing World, in Cleveland, Ohio, and we’re excited to speak to you about how to be successful in this new performance era.

As content marketers, our goals are no longer to just drive traffic or pageviews. We also need to measure and report on business actions. At NewsCred, this is one of our main differentiators: Through our software and services, we help clients track conversions nearly anywhere along the content journey, including on different domains.

Sounds amazing, right?

Don’t worry if that seems like an impossible goal, at this point in time. You’re not alone. But it is important to accept that this is where the industry is going and understand where your business fits in.

That’s why NewsCred is offering you the opportunity to take a quick assessment to learn your content marketing maturity. After answering 14 questions about your content strategy, distribution tactics, and business goals, we’ll provide you with personal and actionable takeaways for improving your performance.

Through the surveys that we’ve already received, we’ve learned a lot about the state of the content marketing industry. We’re excited to reveal our findings live at Content Marketing World. On September 6, NewsCred’s CEO and Co-founder, Shafqat Islam, will share data from the survey in his session, “The Science of Content Marketing: How to Create Predictable Revenue in the Performance Era.” 

He will discuss which industries are ahead of the curve and which are behind. He’ll disclose where most content marketers are struggling and why. Most importantly, he’ll provide actionable tactics for you to use to drive business actions. Register for his session today, as space is filling up. (And if you’d like to take the survey, do so here. Your results will be anonymous.)

At the conference, be sure to stop by our booth, #31, to say hello, enjoy coffee from Cleveland’s best, Rising Star Roasters, and indulge in a variety of yummy snacks throughout the days. We’ll also have our Content Marketing Advisory Services experts on hand to answer any questions you may have about your strategy and tactics. Pre-book your meeting here.

In addition to spending time with our fellow content marketers, we’re excited to attend these sessions at the conference:

Wednesday, September 6

8:00 a.m. – 8:20 a.m.: Welcome to the Content Marketing Revolution – Joe Pulizzi, Founder, Content Marketing Institute

8:20 a.m. – 8:50 a.m.: Keynote: Imagination at Work: Lessons in Storytelling from GE – Linda Boff, CMO, GE

8:55 a.m. – 9:25 a.m.: Keynote: Be the Exception: How Brilliant Marketers Find and Follow What Makes Their Stories Different in a World Full of Average Content – Jay Acunzo, “Host, Unthinkable” Podcast

10:15 a.m. – 11:00 a.m.: SEO and Content Marketing – An Advanced Look at Measurement – Andy Crestodina, Co-founder and Strategic Director, Orbit Media

11:20 a.m. – 12:05 p.m.: Let the Data Drive Your Stories: How Proprietary Numbers Can Improve Your Storytelling and Boost Your Brand’s Thought Leadership – Margaret Magnarelli, Managing Editor for Content and Senior Director of Marketing, Monster

12:20 p.m. – 1:00 p.m.: Customers, Value, and the Future of Marketing – Seth Besmertnik, CEO and Founder, Conductor

1:45 p.m. – 2:30 p.m.: The Science of Content Marketing: How to Create Predictable Revenue in the Performance Era – Shafqat Islam, CEO and Co-founder, NewsCred

2:50 p.m. – 3:35 p.m.: How The Estée Lauder Companies Drive Sales Through Content Marketing – Alicianne Rand, Executive Director of Global Content Marketing, Estée Lauder Companies

4:35 p.m. – 5:00 p.m.: Keynote: Reinventing Trust: The Value of Audiences in a Post Digital World – Robert Rose, Chief Content Adviser, Content Marketing Institute

5:05 p.m. – 5:45 p.m.: Keynote: How to Build a Dominant Media Brand One Day at a Time – Casey Neistat, Film Director and Producer

Thursday, September 7 

8:30 a.m. – 8:50 a.m.: Keynote: How Coca-Cola Infuses the Basics of Storytelling into Marketing – Kate Santore, Integrated Marketing Content, The Coca-Cola Company

8:55 – 9:30 a.m.: Keynote: Inside the Art of Storytelling – Colson Whitehead, Author, “The Underground Railroad”

10:00 a.m. – 10:45 a.m.: It’s a Distributed World, and Your Content’s Living in It: How You Need to Handle Content on Rented Land – Patricia Chui, Executive Managing Editor and Founder of BI Studios at Business Insider

12:05 p.m. – 12:45 p.m.: Turning the Big Ship – An Inside View on a Global Content Marketing Program in a Large Enterprise – Giuseppe Caltabiano, Head of Content Marketing Advisory Services, EMEA and Asia, NewsCred


Can’t make it to Cleveland? After the event, we’ll be posting in-depth recaps featuring actionable takeaways from the sessions. Sign up for our newsletter here so you won’t miss any updates.


Nikki Katzur is NewsCred’s Senior Event Marketing Manager.