In this infographic series, we share the top five trends that will shape content marketing in 2018, as well as key tactics for implementing them into your program to drive the results that matter most to your company. Here’s how to create a video strategy to fuel your content marketing program.
As digital video continues to capture a significant portion of consumer attention, marketers are increasing their investment in video content marketing to boost their bottom line. According to a recent eMarketer forecast, more than 65 percent of internet users worldwide will engage in video viewing activities this year. Behind this staggering percentage is a critical business opportunity to connect with target audiences through powerful and effective visual storytelling.
With a robust video content strategy in place, content marketers can expect to get their content in front of the people who matter to grow their business. If you are ambivalent about allocating a generous slice of your annual content budget to video production, remember that video lends itself to being easily reformatted and repurposed across various distribution efforts. You may, for instance, cut a short video piece into a series of social clips or teasers at a minimal additional spend. Repurposing your videos across channels means extending the shelf life of your content. With evergreen video content, you can ensure that you get the greatest ROI for your strategy.
Goldman Sachs capitalized on rising video viewing tendencies with its “Talks at GS” interviews, a series of informal chats with chief executives, corporate leaders, creative thinkers, innovators, and game changers. The interviews have proven to be immensely successful in growing the company’s online following. On YouTube alone, the videos generated more than 30 million views, a number that speaks directly to how successful the strategy was in bolstering reputation as a global thought leader and driving engagement.
There is no one-size-fits-all model for creating a video strategy to support your content marketing program. In the infographic below, we share best practices for creating impactful video content to power your business and drive return at every stage of the sales funnel.
See the related infographics:
- INFOGRAPHIC: How to Create Big Rock Content for Content Marketing
- INFOGRAPHIC: How to Introduce Content Marketing to Other Business Functions
Gaby Tama is NewsCred’s Social Media and Content Marketing Associate.