How to Create Personas and Map Content to the Buyer Journey

To succeed at content marketing, you must understand your audience. Content starts and sustains conversations with customers. But in order to have a meaningful dialogue, you need to know to whom you’re speaking. “Developing buyer personas” is what marketers call the process of figuring that out.  But I’d argue that developing buyer personas is just … Continue reading How to Create Personas and Map Content to the Buyer Journey