The holidays snuck up on us this year (like they do every year, let’s be real), but we’re a sucker for a great infographic. Here’s one from the Shelf on holiday marketing with some great tips to get your campaigns off the ground. The biggest takeaways via The Shelf’s blog?
1. Start early. People are shopping earlier than ever before. Last year, many brands received less traffic and sales because they only concentrated on the key calendar holidays (Black Friday, Cyber Monday, etc.), as opposed to starting early like those brands who thought ahead of the pack.
2. Don’t ignore digital! Most brick and mortar stores think they’re good to go because people will just find them, but truth be told…shoppers do their research online before venturing out to make purchases. Whether you’re a brick and mortar or online shop, being found online is crucial.
3. Influencers (not that I’m biased) are the wave of the future, and the way to go when planning your holiday marketing. No one looks at banner ads anymore. And more importantly…200 MMMMillion people are using ad blockers. So your hard-earned money is never even seeing the light of day.
So just to wrap up this joyous infographic…the holidays basically negate the saying “money doesn’t grow on trees.” It can. You just need to grab the low-hanging fruit. The best way to do that? Jump on those holiday marketing campaigns NOW and partner up with influencers in your industry who can spread your sparkly message far and wide.
Originally published on Nov 26, 2015 11:00 AM