Google Raises The Bar For Technology Accelerators - Insights

Google Raises The Bar For Technology Accelerators


2 minute read

@giorodriguez  Investors, cupcakes, quality wine.  What more can one ask for?

November 19, 2013:  It’s an unseasonably rainy night at the Googleplex, but the parking lot is filling up fast.  Because despite the weather, folks from the Silicon Valley Hispanic tech community are showing up for the today’s main event:  Demo Day for the first cohort of Manos Accelerator.

As I have written before (here, here, and here), Manos — just one of the latest, but certainly one of the hottest accelerators serving the Hispanic entrepreneur community — is getting big help from Google. To be precise, it’s getting help from Google for Entrepreneuers, an ambitious project managed out of Google HQ in Mountain View but with reach throughout the world.   Think of Google for Entrepreneurs as an accelerator for accelerators.  They are not alone, but, along with Manos, they are setting the standard for the accelerator event experience.  Among the many indicators (both silly and sublime), I gathered at Tuesday event:

–Using its muscle and celebrity to give Manos two big events at the Googleplex.  Location matters, and that’s one reason why so many people showed up on Tuesday.

–Using its network and reputation to get VCs to actually show up to the event.  Many people with influence and money were in attendance.  I know Manos had a lot to do with this, but the Google name I’m sure helped.

–Using its network and reputation to help Manos bring in top mentors and advisors for its first cohort.  Accelerators are all about accelerating, and its the people you meet that matter.

–The little touches to remind you that culture matters.  Like the United States of Hispanic Cupcakes (above), maracas (to applaud the presenters), Hispanic wine (not margaritas), courtesy of Ramon Sandoval’s Vino Latino, served before and after the event.  I did say “raising the bar.”

–An overly eager security crew.  There were lots of guys in blue, so we had to ask, “why?”  Turns out someone accidentally started a rumor that Jennifer Lopez was showing up.  It was plausible — JLo’s dad (David Lopez) is a Manos co-founder.  So security showed up big time, just in case …. Never know what can happen.