The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI
arrow-down-thinarrow-downarrow-right-hairlinecheckclosecollectionsdig-deeperfacebook-outlinefacebookfiltergoogle-plushamburgerinstagramlatestlinkedinlogo-typemailour-pickspinterestquotesearchtopic-audiencetopic-industry-leaderstopic-inspirationtopic-managementtopic-measurementtopic-strategytwitteryoutube
Measurement

The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI

One key way content marketers can prove ROI is by measuring conversions. In this series of articles, webinars, and a video, Liam Moroney, NewsCred's Program Director, will walk you through measuring conversions using Google Analytics. He'll give you step-by-step instructions for setting up your Google Analytics instance to ensure you're recording clean data, and show you how to parse that data to gain actionable insights that will better inform your content marketing strategy.

Guide by NewsCredJanuary 18, 2017

Already a NewsCred Insights member? Sign in

In this collection 3 Guides, 2 Webinars, 1 Video / 3 Hours

It’s no longer enough for content marketers to use pageviews and uniques to prove ROI. At this point, it’s imperative that content marketers tie their activities to real business results.

One way to do that is by measuring conversions. 

A “conversion” is an action a user takes that gets them one step closer to becoming a customer: signing up for your newsletter, entering their personal information into a form to receive a whitepaper, making a purchase.

Conversions are key to nurturing prospects and building relationships with existing customers. When people convert, this indicates that they trust your brand and are looking to engage with you on an on-going basis. You have their permission to connect with them regularly until they’re ready to buy, or to keep them engaged in between purchases.

Given that, conversions are a key indicator of how effective your content marketing program is.

In this series of articles, webinars, and a video, Liam Moroney, NewsCred’s Program Director, will walk you through measuring conversions using Google Analytics. He’ll give you step-by-step instructions for setting up your Google Analytics instance to ensure you’re recording clean data, and show you how to parse that data to gain actionable insights that will better inform your content marketing strategy.

Each piece builds upon the others; start with the first and work your way down:

Google Analytics: The Content Marketer’s Playbook

Google Analytics: The Complete Guide to Setting up Your Content Hub to Measure Conversions

VIDEO: How to Use Google Analytics to Measure Content Marketing Conversions

WEBINAR: How to Measure Content Marketing Conversions with Google Analytics

Google Analytics: Gaining Actionable Insights on Content Marketing Conversion Goals

WEBINAR: Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 2)

Access this Collection

And Other Resources Now.