Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless number of these. To make things more memorable, here are 39 perfect GIFs for your next marketing presentation.
So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you?
MAKE THEM VISUAL – 40% of people respond better to visual information than plain text.
INCORPORATE HUMOR – “If you can get someone to laugh with you, they will be more willing to identify with you, listen to you. It parts the waters,” says professional comedy writer, Robert Orben.
While there are many approaches one can take to incorporate these aspects into a marketing presentation, there is one thing you can do to include both all at once. That’s right, we’re talking about GIFs.
The GIF, which stands for “Graphic Interchange Format,” is actually a “#TBT” in the computer world. It is a bitmap image format that was introduced by CompuServe in 1987. In non-computer speak, GIFs are essentially short clips of moving images. Remember this dancing baby and this dancing banana? They were the original GIFs.
While their popularity declined throughout the 90s, GIFs have seen a revival in the past several years. Why? GIFs have the unique ability to capture short clips of familiar emotions and moments, often with a humorous bent. Andy Orin, Contributions Editor at Lifehacker explains further:
“Typically a GIF is used as a visual analogy to a relevant topic. Feeling overwhelmed? Here’s a cat being chased by a dozen puppies.”
“Part of the humor – and humor is almost always the reason for using a GIF – is finding a visual analogy that is completely surprising but relevant,” Orin adds.
Here, we’ve hand-selected our favorite GIFs and broken them down for you into different scenarios to ensure your marketing presentation entertains, engages and resonates with your audience.
When you’re presenting some confusing information…
Going over year-end financial reports? You’re bound to get a few blank stares.
…Or Boring Information
When You’re Drawing Attention To A Problem
And Then Introducing Your Innovative Solution
When You’re Trying To Motivate And Inspire Your Team
And Once You’re Motivated And It’s Time To Celebrate
It may not be appropriate to do a dance yourself, but a GIF of someone else doing so is almost just as good.
When You’re Announcing Exciting News
…Or Sad News
When You’re Announcing Something Unexpected!
When You’re Sharing Informating No One Wants To Hear
And When You Get To The Good Part Everyone Has Been Waiting For
When You Announce A Huge Accomplishment
When You Need To Ask For Help
Who can resist these faces?
Finally, When You Thank Your Audience At The End
Liz Bedor is a Brand Strategist at NewsCred