Forrester Study: The Total Economic Impact (TEI) of NewsCred
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Measurement

Forrester Study: The Total Economic Impact (TEI) of NewsCred

Case Study by NewsCredNovember 6, 2017

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Content marketers today are under increased pressure to deliver a return on investment (ROI) in all areas of their programs. In addition to measuring traffic, leads, conversion, and revenue metrics, marketers also have to defend investments in services, software, and resources.

NewsCred offers a complete solution that helps the world’s best brands achieve content marketing success through reaching the business goals of their C-suites, such as cost savings through operational efficiency gains.

To ascribe a financial value to those gains, NewsCred commissioned a Total Economic Impact (TEI) study from independent research firm Forrester. Through interviews and financial analysis with a NewsCred customer, a global consulting firm, Forrester found that the benefits of working with NewsCred include:

  • 201 percent ROI in three years
  • $1.5 million in cost savings
  • 50 percent increase in the content marketing team’s productivity

Read the full results by downloading the full study, “The Total Economic Impact of NewsCred,” here. 

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