Integrated marketing — possible now more than ever because of technology — is the solution to many of the challenges facing marketers today. The old established marketing models have broken-down, there’s mounting revenue pressure and scrutiny on marketing investments, and there’s a laser focus on minimizing risks and maintaining security, especially in the new era of GDPR.
But delivering a truly integrated customer experience can only happen when marketing teams are working cross-functionally rather than competing for budgets and glory. Building this type of integrated marketing organization boils down to three objectives: increase operational efficiency, increase collaboration, and increase performance.
It’s time to integrate marketing, and this 40-page ebook contains everything marketing leaders need to get started, including templates and a step-by-step roadmap for building a personalized strategy.