“The buyer journey is nothing more than a series of questions that must be answered”
Understand who your audience is and what they want to learn.
Learn how your customers make critical choices.
Different types of content fit differently into each stage of the customer journey.
Find out what content resonates with your customers as they make critical choices.
Understand what assets you have at your disposal before creating more content.
Drive customers down the funnel by measuring high-value actions.
Find buyers across various platforms and drive them back to your content.
Learn how AMEX Open Forum seamlessly integrates content at every stage of the customer journey.
Know someone who would love this class? We bet you do.