Must-Watch Sessions at Content Marketing World 2016
Industry Leaders

Must-Watch Sessions at Content Marketing World 2016


2 minute read

Content Marketing World 2016 is right around the corner, and NewsCred will be in on the action from the very start. From Sept. 6-9 we’ll be on the ground in Cleveland, bringing you the best of of CMWorld and reporting live on social media. (Follow us on Twitter, Instagram, and Facebook to get all the updates.)

If you’re attending Content Marketing World, be sure to stop by and say hello! As a Platinum Sponsor, we’ll be located front and center at booth #43 serving pour-over coffee from Rising Star Roasters during the duration of the conference. During Wednesday’s cocktail reception we’ll be serving appetizers, mojitos, and beer in our booth. And if that wasn’t enough, stop by Thursday morning to grab a breakfast sandwich – you might need it especially with the Cheap Trick concert being the night before.

In preparation for Content Marketing World, we’ve identified the must-attend (or must watch, if you can’t make it!) sessions:

Tuesday, September 6

1:00pm – 4:30pm: How to Create a Documented Content Strategy – Michael Brenner and Stan Woods

Wednesday, September 7

8:00am – 8:30am: Welcome to the Content Marketing Revolution – Joe Pulizzi

8:30am – 9:15am: Keynote: Inside Lego’s Content and Social Program – Lars Silberbauer

10:30am – 11:15am: Journalism, Content Marketing & The Shared Wor(l)ds Between – Cameron Conaway

11:35am – 12:20pm: Mobile Moments: Where Content Meets People, Places & Things – Jeff Rohrs, Laura Cameron, Rebecca Lieb

12:35pm – 1:20pm: Lunch & Learn: The Future of Structured Content (AKA DAMS) and What You Need to Get There

2:15pm – 3:00p: You’ve Got Mail: How Consumer Photos Breathe New Life into Email – Liz Bedor, Bill Connolly

3:20pm – 4:05pm: Web Design vs. Analytics Setup: 5 Little Design Decisions That Cause Big Analytics Problems – Andy Crestodina

Thursday, September 8

8:15am – 8:45am: Opening Keynote: Q&A Interview: Content Marketing and Change Management – Making it Real – Robert Rose, Stephanie Losee, Raj Munusamy, Jenifer Walsh

8:45am – 9:15am: Finding Your Way – A Comedic Look at Finding Your Brand’s Mission – Michael Jr.

10:00am – 10:45am: How to (Finally) Solve the Attribution Problem – NewsCred’s CEO + Co-founder Shafqat Islam

11:05am – 11:50am: How to Use Customer Service and Community to Create Killer Content – Jay Baer

12:05pm – 12:50pm: Lunch & Learn: A Real Case: A Content Marketing System that Actually Sells Cars – Primoz Inkret

1:45pm – 2:30pm: Unthinkable: How the World’s Most Creative Content Marketers Do What Others Wouldn’t Dare – Jay Acunzo

2:50pm – 3:35pm: Unlimited Content: How Far Should You Go? – Scott Stratten

4:35pm – 5:45pm: Closing Keynote: Mark Hamill


We’ll be publishing our recap of the above sessions shortly after Content Marketing World concludes. In the meantime, be sure to follow NewsCred on Twitter, Instagram, and Facebook for all of the behind-the-scenes action live during CMWorld. See you there!


This post was written by Alexa Biale, NewsCred’s Brand Marketing Manager.