Lessons in Blogging + Building an Audience From Jeff Bullas
Industry Leaders

Lessons in Blogging + Building an Audience From Jeff Bullas

by NewsCredAugust 25, 2015

Jeff Bullas is one of the most influential leaders in content marketing.

He’s the author of the book, Blogging the Smart Way: How to Create and Market a Killer Blog with Social Media, and was ranked number eight on Forbes’ 2014 list of the world’s top talent in social media.

jeff bullas

He gained his following and notoriety through his blog, which resides on his website and sees over 300k hits per month. More than four million visitors from 200 countries around the world check it out every year, and it covers topics like content marketing, social media strategies, and email marketing.

Bullas will promote his posts multiple times throughout the day on Twitter, where he boasts 334k followers, post about once per day on his Facebook page, which has 35k fans, and send out updates via email. He attributes his success to the former social media site, though. “Early on I used Twitter to grow an audience and then started to use it to distribute my content,” he says.

On Bullas’ website and blog, he’ll provide numerous tools and resources for anyone looking to build their own blogs. He says that specifically, his target demographic is, “businesses and individuals that want to learn how to win at business and life in a digital world.”

According to an interview with Top Dog Social Media, Bullas is all about providing consistent and up to date content to his readers. “Search engines really like blogs because it’s fresh content,” he told the site. “Of course content needs to be recent because information changes so quickly.” 

Social media and email marketing may be crucial parts of a content marketing campaign, but they can’t be the focus. He is all about putting up content that is original, interesting, and entertaining, and serving the audience’s needs above all else. It’s also about using that content for a bigger purpose: to actually make a sale.

Those are some qualities he said that companies are lacking right now.

“I think many brands miss the mark by thinking that just creating content is enough,” Bullas says. “Content marketing is two words and you need to hustle your content. Also many brands don’t take the opportunity to leverage traffic into leads and sales. Conversion of attention into real business is critical not just ‘brand awareness.’ Also in the mix is often an ignorance of SEO and how content can help in the task.”

The blog contains a mix of posts written by Bullas himself as well as posts from guest authors. All the posts are long, and include multiple images, relevant keywords, and statistics to back up the authors’ conclusions. At the end of each post, there is an audio version of it powered by Odovox.com.

Bullas says he collaborates with guest bloggers so often because it incorporates new voices onto his site. “What I really like about guest bloggers is that they bring their own perspectives and ideas – that adds more value to my readers. It is hard to measure whether that creates any more influence or traffic. But I am sure it doesn’t hurt.”

Though Bullas has a Klout score of 81 and was featured in this year’s “20 Digital Marketing Experts to Follow on Twitter” list, compiled by Inc.com, he still looks to other websites for guidance. The companies and brands he believes are doing a great job with social media and content marketing include: “Hubspot (who were one of my original inspirations to hitting the start button on my blog), Red Bull, Social Media Examiner, Copyblogger, Problogger, [and] Buffer,” he says. “And the list goes on.”