Social media is forever evolving. The Facebooks and the Twitters have an established position in the industry, but the ideas and gimmicks are stale. They have become part of the background noise. That’s led to the rise of new social media platforms.
The statistics say that 2.1 billion people have social media accounts. This represents just under a third of the entire population of the world. But this evolving business is evolving yet again. Becoming an early adopter of new social media can pay dividends.
Not only is this article going to show you how to do it, but it’s also going to show you which new social media platforms you should keep tabs on.
Is It Right For You?
Social media is time-consuming. The majority of people lack the time and the inclination to create an account on every platform. This is not laziness; this is efficiency. Unless you are a major brand, your resources are better spent elsewhere.
Instead, you may choose a few platforms and concentrate on them. When deciding whether to adopt a new social media platform, look into their demographics.
Take Pinterest as an example. The statistics say that the majority of users are women likely to be interested in creative pursuits, such as art and cooking recipes. If you are an accountancy firm, Pinterest clearly isn’t a new social media platform for you.
Don’t fall into the trap of thinking that signing up for every new fad is going to make you into a social media hit.
What Should You Look For?
• Does your target audience frequent this platform?
• Is there an actual community? Take a look at whether people are interacting with you or not.
• Can you use it to generate both traffic and sales?
How To Become An Early Adopter
Early adopters have a jump on the competition because they have claimed their profiles early. They already have a following and they already have a position. They are the innovators. Therefore, you should claim your profile as early as possible. Fill it in and actually work on keeping it active.
You should consider using existing social media networks to shift your customers over to this new platform. Remember that many people have yet to hear of new social media networks. They only know Twitter and Facebook. Promote your new social media account with images and video on your other feeds.
Understand that you are not going to see huge results in the beginning. These are growing platforms and their futures are not yet assured.
What Social Media Networks Should You Be Keeping Tabs On?
We Heart It – This is like a hybrid between Instagram and Pinterest. This is more for an Instagram audience than a Pinterest audience. You should organize your collections and canvases in an appealing way to make the most of this platform.
A great advantage of We Heart It is they have already opened up to businesses. You will find big names like Starbucks and MTV already here.
Ello – Ello has done much to market itself as the anti-social media network. There are no ads and the founders have pledged never to implement them. This platform is about connecting with people based on your creative ideas, rather than what your name is or where you happen to be.
Businesses can still appeal if they integrate themselves with the community, but forget about conventional ads here.
Medium – The popularity of content marketing has placed Medium in a great position to rule the social media networks. This microblogging platform is less about curating content and more about concentrating on original content. If you are looking for a new platform to publish your unique content, this may be the place for you.
A Testing Process
These social media networks are an example of the next generation of social media platforms. But keep in mind that there are no guarantees they will take off. Eighteen months from now and they may be dead in the water. While new social media is always exciting, don’t bet your future on them.
Continue to test and use analytics to see if they are really providing you with any benefits. If they are not working out how you planned, it may be worth simply calling it a day and looking elsewhere.
Remember that the only thing that matters is conversions. If you are not turning your social media audience into revenue for your company, you are wasting your time.
This article was written by AJ Agrawal from Forbes and was legally licensed through the NewsCred publisher network.
Originally published on Feb 25, 2016 11:00 AM