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Strategy How to Create Personas and Map Content to the Buyer Journey

by Giuseppe Caltabiano

Strategy Buyer Personas are Great (Except When They Suck)

Audience What You Need to Know About Buyer Personas

Strategy How Content Marketing Can Transform Non-Marketing Departments

by Giuseppe Caltabiano

Strategy How to Create an Editorial Calendar for Content Marketing

Strategy Fashion Content Marketing 2018: Top Trends + Leading Brands

by Dawn Papandrea

Strategy Social Media Distribution for Content Marketing: A Beginner’s Guide

by Lydia Cox and Jennifer Stenger

Strategy How to Set Up an Editorial Board for Content Marketing

by Giuseppe Caltabiano

Strategy How to Provide Actionable Video Feedback to Save Time + Money

by Jesse Feldman

Strategy How to Create a Documented Content Marketing Strategy

by Shreya Kumar

Industry Leaders How to Deliver the Right Content at the Right Time

by Louise Lange

Strategy The Ultimate Guide to Performance Content Marketing

Social Media ROI Personalization Twitter Millennials  Content Marketing Strategy Content Creation SEO