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Strategy How to Create Personas and Map Content to the Buyer Journey

by Giuseppe Caltabiano

Strategy Buyer Personas are Great (Except When They Suck)

by Michael Brenner

Audience What You Need to Know About Buyer Personas

by Dawn Papandrea

Audience What B2B Marketers Can Do to Leverage Geotargeting Tactics

Strategy It’s Not About Length: SEO Content Trends to Stay Ahead of in 2020

Inspiration Why Your Content Strategy Should Be Cross-Functional

by Travis Gonzalez

Industry Leaders Brand Spotlight: Australian Travel Company Intrepid is Driving Action Through Content

by Esti Frischling

Strategy How to Plan Your B2B Content Marketing Strategy

by Dawn Papandrea

Industry Leaders ThinkContent Lab Learnings: How to Get Internal Buy-In for Digital Transformation and Drive Adoption

by Marta Ripoll

Strategy How to Get Started with Integrated Campaigns (Part 3 of 3)

Strategy 6 Campaign Best Practices for Content Marketers (Part 2 of 3)

Strategy Fashion Content Marketing: Top Trends + Leading Brands

by Dawn Papandrea

Social Media ROI Personalization Twitter Millennials  Content Marketing Strategy Content Creation SEO