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Strategy How to Create Personas and Map Content to the Buyer Journey

by Giuseppe Caltabiano

Strategy Buyer Personas are Great (Except When They Suck)

Audience What You Need to Know About Buyer Personas

Industry Leaders What Content Marketers Can Learn from China’s WeChat

by Spencer Smith

Industry Leaders Content Marketing Benchmarks: The Surprising Results of Our Live Webinar

by Kathy Mammon

Strategy 8 Questions to Answer Before Launching a Global Content Marketing Strategy

by Cloe Fernandez Barnes

Strategy How Interactive Content Can Boost Your Lead Quantity and Quality

by Dawn Papandrea

Strategy How to Get Content Marketing Buy-in + Budget from Teams Across Your Organization

Strategy Content Marketing + Google Answer Boxes: How to Rank

by Spencer Smith

Strategy Industry Roundup: How Brands Use Facebook to Drive E-commerce + More

Strategy Why Storytelling Matters in Pharma Content Strategy: Q+A: Javier Boix of AbbVie’s StoryLab

by Dawn Papandrea

Strategy Thinking Outside the Blog: How Content Can Power Omnichannel Marketing Efforts

by Esti Frischling

Social Media ROI Personalization Twitter Millennials  Content Marketing Strategy Content Creation SEO