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Inspiration What Makes B2B Content Marketing Effective? [Research]

Audience Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Inspiration Why Creativity Still Rules in a Data-Driven Marketing Age

by Jen Gustavson

Inspiration Are You Reshaping a Modern Marketing Team for the Martech World?

Measurement Tech Talk: The Importance of Pipeline Analytics in Proving Content Marketing ROI

by Katie Takacs

Inspiration CMWorld Roundup: 5 Key Trends Every Marketer Should Know

Strategy How to Plan Your B2B Content Marketing Strategy

by Dawn Papandrea

Strategy How to Evaluate the Right Content Marketing Platform for Your Organization

Inspiration How to Build a Business Case for Integrated Marketing

Strategy Food Content Marketing: Top Brands Cooking Up Effective Strategies

by Dawn Papandrea

Inspiration How to Work More Effectively and Efficiently Throughout a Marketing Campaign

Inspiration Why the Best-Performing Marketing Organizations Use Integrated Campaigns

Social Media ROI Personalization Twitter Millennials  Content Marketing Strategy Content Creation SEO