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Management What is Marketing Resource Management?

Editor’s note: Forrester recently published its most recent Wave for Marketing Resource Management (MRM), Q1 2020. Get a complimentary copy of the report here.  What is Marketing Resource Management? The term “Marketing Resource Management” has been around for a number of years — dating back to the early 2000s, in fact. But what exactly is Marketing […]

Anthony Aiosa | March 17, 2020

Audience What B2B Marketers Can Do to Leverage Geotargeting Tactics

Keka Cobb | December 23, 2019

Strategy How to Write a Project Scope in 3 Key Steps

Jen Gustavson | December 18, 2019

Strategy Thanksgiving Lessons for Content Marketers

Ali Hart | November 27, 2019

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