Chic packaging. A mysterious name. Millennial pink. Those factors all scream prestige beauty products. And that’s exactly what Suave, the bargain drugstore hair brand owned by Unilever, was going for when it went undercover and pretended to be a new luxury hair care brand, dubbed “evaus.” (That’s “Suave” spelled backwards.) In a clever marketing stunt, […]
Customize your Insights experience to discover expertly curated learnings.
Explore our tools and templates or dive deeper with our premium content.
Connect with a community of marketers just like you. Welcome to the squad.