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Inspiration How Toyota Used Artificial Intelligence for RAV4 Campaign

IBM‘s Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts. Breaking this week, the campaign is the latest example of how Toyota agency-of-record Saatchi & Saatchi Los […]

Ad Age | January 23, 2017

Strategy Why Content Marketers Must Make Time to Write

Heather Eng | January 13, 2017

Strategy Study Results: The Top 20 Influencers Of CMOs

Forbes | January 11, 2017

Strategy How Healthcare Marketing is Moving Beyond the Pill

Heather Eng | January 10, 2017

Strategy CMO’s Guide to Chatbots

Ad Age | January 9, 2017

Industry Leaders Marketing Resolutions for 2017 from CEOs And CMOs

Forbes | January 4, 2017

Audience 11 Ways to Get More from Your User Data

The Next Web | December 30, 2016

Strategy SEO Best Practices For Content Marketing

Michael Peggs | December 28, 2016

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