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Strategy How Suave Used Content to Launch a Successful Marketing Campaign

Chic packaging. A mysterious name. Millennial pink. Those factors all scream prestige beauty products. And that’s exactly what Suave, the bargain drugstore hair brand owned by Unilever, was going for when it went undercover and pretended to be a new luxury hair care brand, dubbed “evaus.” (That’s “Suave” spelled backwards.) In a clever marketing stunt, […]

Celia Shatzman | May 29, 2017

Watch Now: #ThinkContent Summit 2017 Videos

NewsCred | May 13, 2017

SlideShares: #ThinkContent 2017

NewsCred | May 11, 2017

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