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Measurement Measurement Framework: How to Document Content Marketing ROI

At NewsCred, we talk about how the goal of content marketing is not to be good a creating content, but to instead be good at business by using content. In this new age of performance content marketing, clearly defining a business outcome is critical to success.  Yet, even as content marketers improve at identifying that […]

Liam Moroney | September 19, 2017

Measurement ROI Measurement Framework [FREE TEMPLATE]

Liam Moroney | September 19, 2017

Strategy ABM + Demand Gen: Finding the Right Balance

Heather Eng | September 18, 2017

Audience Apple Iterates. What’s Important for Marketers?

The Drum | September 14, 2017

Inspiration 10 Examples of Content Marketing with Amazon Alexa

Dawn Papandrea | September 5, 2017

Content Marketing Strategy Template [FREE DOWNLOAD]

Heather Eng | August 31, 2017

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