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Industry Leaders Holy Brand Extension! How ‘Lego Batman’ Built Boffo Box Office

Batman is dark and violent, with an air of secrecy cloaked beneath practiced toughness. In his most recent movie, he tried to murder Superman. But this year, the marketers at Warner Bros. and Lego had to sell a different caped crusader flick: a funny one. While audiences liked the star of “The Lego Batman Movie” […]

Ad Age | February 22, 2017

Strategy WEBINAR: How NewsCred Does Content Marketing 2017

Heather Eng | February 16, 2017

Strategy How NewsCred Does Content Marketing 2017

Heather Eng | February 15, 2017

Management 3 Key Ways to Successfully Grow a Business

NewsCred | February 14, 2017

Strategy The Go-To Glossary for Marketers Needing to Brush Up on AI

Ad Age | February 8, 2017

Strategy How to Create Exceptional Content [CHECKLIST]

NewsCred | February 7, 2017

Audience 8 Things Marketers Need to Know About Snapchat’s IPO

Ad Age | February 6, 2017

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